Plan Your Agriculture Field Day Campaign in Minutes

An agriculture field day is an educational event held on a farm or ranch, organized and hosted by the producer, often in collaboration with agricultural educators. These events typically feature live demonstrations of specific management practices and equipment, and may also highlight research methods and results. They give farmers, ranchers, and community members a hands-on opportunity to learn directly in the field environment. Learn more about structuring a field day from the SARE Farmer Field Day Toolkit.

A well-rounded field day promotion typically includes event announcements, flyers, signage, and press releases. The SARE Farmer Field Day Toolkit provides downloadable templates covering all of these formats, plus guidance on working with local media and creating videos. You will also want to plan your outreach timeline well in advance. Once you have your copy and event details ready, you can use a design tool to turn that content into polished, print- or share-ready visuals before distributing through your chosen channels.

Starting your campaign planning several weeks before the event date gives you time to finalize logistics, produce promotional materials, and reach your target audience through multiple channels. The SARE Farmer Field Day Toolkit includes a suggested timeline to help you sequence tasks like media outreach, flyer distribution, and on-site signage preparation. Earlier planning also allows time for revisions to your materials and for local media to schedule coverage. Always verify lead times with any print vendors or local publications you plan to use.

Yes, research supports pairing field days with digital outreach. A randomized study assigned farmers to a field days treatment, a behavioral nudges treatment, or a combination of both, specifically to measure how field days interact with digital information campaigns, agricultural practice adoption, and yields. The study enrolled 944 participating farmers across multiple treatment arms. This suggests that in-person field day experiences and digital campaigns can be designed to complement each other. You can review the study design at the AEA RCT Registry.

Veeso AI is a content-first design tool that transforms your written content into polished, professional designs without requiring any design skills. You can generate flyers, posters, pull-up banners, and social media posts by entering your event details, and the output is a fully editable design file — not just an image — with adjustable text, layout, and branding elements. Manual edits and exports do not consume credits. New users receive 300 bonus credits with no payment information required. Learn more at veeso.ai/help/getting-started. Note that Veeso creates visuals only; distribution and publishing are handled separately.

A complete field day campaign typically calls for several visual formats: event announcement flyers for physical posting, social media graphics to spread the word online, on-site signage to guide attendees, and potentially a multi-page brochure summarizing demonstrations or research results. Press release documents and presentation slides may also be useful if you are working with media or extension educators. Plan your visual assets early so each piece can be reviewed and adjusted before the event date. Always verify size and resolution requirements with your printer or the social platform where you plan to share each asset.

Reaching out to local newspapers, radio stations, and agricultural publications with a well-written press release is one of the most effective ways to earn media coverage. The SARE Farmer Field Day Toolkit includes specific guidance on how to work with the media and structure a press release for a farm event. Send your release early enough to meet editorial deadlines, include a clear event description, date, location, and contact information, and follow up with a phone call if you do not hear back within a few days.

Videos can extend the reach of your field day well beyond attendees by capturing demonstrations, producer testimonials, and research highlights that can be shared online before or after the event. The SARE Farmer Field Day Toolkit includes tips specifically for making field day videos. Short clips work well for social media, while longer recordings can serve as educational resources for those who could not attend. Check the video format and resolution requirements of any platform where you plan to upload or share the footage.

Your core event content — agenda, key talking points, demonstration descriptions — can be adapted into flyers, social posts, brochures, presentations, and press releases without starting from scratch each time. Veeso AI's content-first approach is designed for exactly this workflow: the same input text can be transformed into different output formats including posters, carousels, multi-page brochures, and social media graphics. Each output is a separate editable file. See the full list of supported formats at veeso.ai/help. Keep in mind that repurposing content for distribution still requires you to publish or send through your own channels.

On-site signage typically serves two purposes: wayfinding and education. Directional signs help attendees navigate between demonstration stations, parking areas, and gathering spaces. Informational signs at each station can summarize the practice or equipment being demonstrated, key data points, and any relevant research findings. The SARE Farmer Field Day Toolkit provides downloadable signage templates to help you get started. Before printing, confirm the required dimensions and resolution with your print vendor to ensure the final output is sharp and legible at the intended display size.